Intended for courses in principles of marketing, this text takes a practical, managerial approach to marketing. It provides an array of examples and applications to show the major decisions that marketing managers face in their day-to-day jobs.
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Intended for courses in principles of marketing, this text takes a practical, managerial approach to marketing. It provides an array of examples and applications to show the major decisions that marketing managers face in their day-to-day jobs.
Read Less
Add this copy of Activebook Ver 1.0, Principles of Marketing to cart. $15.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by Prentice Hall.
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Seller's Description:
Good Condition. Used good. Writing/Highlighting. Shelf wear. Includes online access code. Quantity Available: 1. ISBN: 0130648531. ISBN/EAN: 9780130648532. Pictures of this item not already displayed here available upon request. Inventory No: 1560729004.
