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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century - Bedbury, Scott, and Fenichell, Stephen
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Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.

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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century 2003, Penguin Group, New York, NY

ISBN-13: 9780142001905

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