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A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century

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A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century - Bedbury, Scott, and Fenichell, Stephen
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A powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.

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A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century 2002, Viking Books, New York, NY

ISBN-13: 9780670030767

Hardcover