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Managing the Customer Experience: Turning Customers Into Advocates

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Managing the Customer Experience: Turning Customers Into Advocates - Smith, Shaun, and Wheeler, Joe, Ph.D.
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You need loyal customers, not just satisfied ones. Here's how to manage your customer experience and reap the rewards.

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Managing the Customer Experience: Turning Customers Into Advocates 2002, Pearson FT Press, London, England

ISBN-13: 9780273661955

Tuttle and Revised edition

Hardcover