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See, Feel, Think, Do: The Power of Instinct in Business

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See, Feel, Think, Do: The Power of Instinct in Business - Milligan, Andy, and Smith, Shaun, and Millgan, Andy
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Instinct is behind some of the best inventions and most innovative ideas in business today. It has produced the Walkman and the i-Pod, it has led to drive-through check-ins and low cost flights, it has affected the way that Heinz market Ketchup, and the way NASA, teach their astronauts safety. Put simply, 'See, Feel, Think, Do' is the idea that by watching the way real people act in real life in real time in real situations, we can develop ideas that solve their real needs. Through a mixture of stories and case studies from ...

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See, Feel, Think, Do: The Power of Instinct in Business 2008, Marshall Cavendish Limited

ISBN-13: 9781905736256

2nd edition

Trade paperback