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Uncommon Practice: People Who Deliver a Great Brand Experience

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Uncommon Practice: People Who Deliver a Great Brand Experience - Smith, Shaun, and Milligan, Andy
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What experiences do great brands create, for customers, through people? Uncommon Practice explores the creation of outstanding brand experinces delivered through people, illuminated with in-depth interviews with senior executives and front-line managers.

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Uncommon Practice: People Who Deliver a Great Brand Experience 2002, FT Press, London, England

ISBN-13: 9780273659365

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