Legendary marketer Schmitt follows up his groundbreaking book "Experiential Marketing" by introducing a new and visionary approach to marketing called customer experience management (CEM). CEM is based on the idea that companies can better use their technological resources to maximize the sensory and emotional aspects of the customer.
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Legendary marketer Schmitt follows up his groundbreaking book "Experiential Marketing" by introducing a new and visionary approach to marketing called customer experience management (CEM). CEM is based on the idea that companies can better use their technological resources to maximize the sensory and emotional aspects of the customer.
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Add this copy of Customer Experience Management: a Revolutionary to cart. $2.05, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Wiley.
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Add this copy of Customer Experience Management: a Revolutionary to cart. $3.93, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2003 by Wiley.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780471237747.
Add this copy of Customer Experience Management: a Revolutionary to cart. $19.81, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Wiley.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780471237747.
Add this copy of Customer Experience Management: a Revolutionary to cart. $25.48, new condition, Sold by SurplusTextSeller rated 4.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2003 by Wiley.
