Bernd Schmitt presents a holistic approach to marketing, an approach which is unabashedly consumer-centric. What do products MEAN to consumers? What is it that people experience in the act of consumption? Schmitt answers these questions and more, in supple prose which belies the wealth of concrete recommendations the book contains.
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Bernd Schmitt presents a holistic approach to marketing, an approach which is unabashedly consumer-centric. What do products MEAN to consumers? What is it that people experience in the act of consumption? Schmitt answers these questions and more, in supple prose which belies the wealth of concrete recommendations the book contains.
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Add this copy of Experiential Marketing: How to Get Customers to Sense, to cart. $1.82, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 1999 by Free Press.
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Add this copy of Experiential Marketing: How to Get Customers to Sense, to cart. $14.15, fair condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1999 by Free Press.
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Acceptable. Used-Acceptable. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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