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Global Business: Planning for Sales and Negotiations

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Global Business: Planning for Sales and Negotiations - Schuster, Camille, and Copeland, Michael
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Written for undergraduates, graduate students and executives in training. Global Business is a useful tool for anyone involved in business or government transactions with someone from another country. The text offers a solid foundation for building a successful global strategy by showing how a business person can modify their approach and communication to be effective outside their own culture. Can also be used as a supplement for an international business, international marketing, or business strategy (policy) course. ...

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Global Business: Planning for Sales and Negotiations 1996, Dryden Press

ISBN-13: 9780030105197

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