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How Customers Think: Essential Insights Into the Mind of the Market

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How Customers Think: Essential Insights Into the Mind of the Market - Zaltman, Gerald
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Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and why--customers buy.

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How Customers Think: Essential Insights Into the Mind of the Market 2003, Harvard Business Review Press, Boston, MA

ISBN-13: 9781578518265

Hardcover