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Al Ries,
Jack Trout
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Rory Sutherland
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How Brands Grow: What...
Byron Sharp
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Testing Business Ideas: A...
David J Bland,
Alexander Osterwalder
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No B.S. Marketing to the...
Dan S Kennedy
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Cashvertising Online: How to...
Drew Eric Whitman
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Questions That Sell: The...
Paul Cherry
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Interviewing Users: How to...
Steve Portigal
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Product Management for Dummies
Brian Lawley,
Pamela Schure
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Change or Die: The Three Keys...
Alan Deutschman
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Consumer Behavior
Wayne D Hoyer
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The Handbook of Market...
Hans Hedin,
Irmeli Hirvensalo
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Economics and Consumer...
Agnus Deaton,
John Muellbauer
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Adele Revella
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The New Business Road Test:...
John Mullins, SC
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Hello, My Name Is Awesome:...
Alexandra Watkins
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Advanced Customer Analytics:...
Mike Grigsby
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Python for Marketing Research...
Jason S. Schwarz,
Chris Chapman
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Authenticity: What Consumers...
James H Gilmore,
B Joseph Pine II
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Focus Groups: Theory and...
David W Stewart,
Prem N Shamdasani
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Marketing Due Diligence:...
Professor Malcolm McDonald,
Keith Ward
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Marketing Planning & Strategy...
John Dawes
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Data Analytics Made Easy:...
Andrea De Mauro,
Francesco Marzoni (Foreword by)
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Better Brand Health: Measures...
Jenni Romaniuk
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