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Ulrich

DAVE ULRICH is a professor at the Ross School of Business, University of Michigan and a partner at The RBL Group. A legend in the field of HR, Ulrich is the author of 25 books, including HR Transformation , The Why of Work , HR from the Outside In , and Global HR Competencies . NORM SMALLWOOD is a recognized authority in developing businesses and their leaders to deliver results and increase value. In 2000, Norm cofounded The RBL Group with Dave Ulrich.