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Hidden in Plain Sight: How to...
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Exotic Preferences C
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Discrete Choice Theory of...
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Buying Styles: Simple Lessons...
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Brand Metrics: Measuring...
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The Choice Theory of Contracts
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Preference, Value, Choice,...
Daniel M. Hausman
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Business Analytics for Sales...
Gert H. N. Laursen
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Custom Nation: Why...
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Know Your Customer: New...
Robert B Woodruff,
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Married to the Brand: Why...
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Consumer Profiles (Rle...
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Flock and Flow: Predicting...
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The Neuro-Consumer: Adapting...
Anne-Sophie Bayle-Tourtoulou,
Michel Badoc
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Ten Key Customer Insights:...
Robert Schieffer
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Discrete Choice Experiments...
Klaus Zwerina
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Why They Buy: American...
Robert B Settle,
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Lifestyle Marketing: Reaching...
Ronald Michman
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Product-Country Images:...
Nicolas Papadopoulos,
Louise A Heslop
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The Right Sensory Mix:...
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Shopping for Good
Dara O'Rourke
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Country of Origin Effect:...
Isaac Cheah (Editor),
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Consumption Values and Market...
Prof. Jagdish N Sheth, Ph.D.,
Newman
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