This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers' behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.
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This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers' behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.
Read Less
Add this copy of The Neuro-Consumer to cart. $103.78, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by Routledge.
