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Monetizing Innovation: How...
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Georg Tacke
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Data-Driven Marketing
Jeffery
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B2B Customer Engagement...
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Generative AI for Marketing
Malay a Upadhyay
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Guerrilla Publicity: Hundreds...
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Rick Frishman
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Identity Designed: The...
David Airey
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Category Creation: How to...
Anthony Kennada,
Brian Halligan (Foreword by)
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Account-Based Growth:...
Bev Burgess,
Tim Shercliff
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Beyond the Core: Expand Your...
Chris Zook
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Triple Fit Strategy: How to...
Christoph Senn,
Mehak Gandhi
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Managing Research,...
Ravi Jain,
Harry C Triandis
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Value Merchants:...
James C Anderson, PhD,
Nirmalya Kumar
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Paul Rissen
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Innovative B2B Marketing: New...
Simon Hall
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If You're in a Dogfight,...
Leonard Sherman
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Positioning for Advantage:...
Professor Kimberly A. Whitler
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Business-To-Business Marketing
Ross Brennan,
Louise Canning
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