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Monetizing Innovation: How Smart Companies Design the Product Around the Price Monetizing Innovation: How...

Madhavan Ramanujam, Georg Tacke
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Product Design and Development Product Design and Development

Ulrich
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Top of Heart: How a New Approach to Business Saved My Life, and Could Save Yours Too Top of Heart: How a New...

Grant Muller, Bob Burg (Foreword by)
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Understanding the Marketing Exceptionality of Prestige Perfumes Understanding the Marketing...

Nithda Horoszko, David Moskowitz
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The Psychology of Fashion The Psychology of Fashion

Carolyn Mair
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Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After Product Management in...

Matt Lemay
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The Digital Marketing Handbook: Deliver Powerful Digital Campaigns The Digital Marketing...

Simon Kingsnorth
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Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants Adding Prestige to Your...

Drew Boyd
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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX B2B Customer Experience: A...

Paul Hague, Nick Hague
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Understanding Art Markets: Inside the World of Art and Business Understanding Art Markets:...

Iain Robertson
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Innovative B2B Marketing: New Models, Processes and Theory Innovative B2B Marketing: New...

Simon Hall
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Scaling Customer Success: Building the Customer Success Center of Excellence Scaling Customer Success:...

Chitra Madhwacharyula, Shreesha Ramdas
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Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus Account-Based Growth:...

Bev Burgess, Tim Shercliff
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Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue Account-Based Marketing: How...

Chris Golec, Peter Isaacson
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Tableau for Dummies Tableau for Dummies

Molly Monsey, Paul Sochan
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Industrial Organization: Markets and Strategies Industrial Organization:...

Paul Belleflamme, Martin Peitz
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Technical Marketing Communication: A Guide to Writing, Design, and Delivery Technical Marketing...

Emil B Towner, Heidi L Everett
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Beyond the Core: Expand Your Market Without Abandoning Your Roots Beyond the Core: Expand Your...

Chris Zook
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Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love Category Creation: How to...

Anthony Kennada, Brian Halligan (Foreword by)
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer Driving Demand: Transforming...

Carlos Hidalgo
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Data-Driven Marketing: The 15...

Mark Jeffery
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Customer Visits: Building a Better Market Focus: Building a Better Market Focus Customer Visits: Building a...

Professor Edward F McQuarrie
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Executive Engagement Strategies: How to Have Conversations and Develop Relationships that Build B2B Business Executive Engagement...

Bev Burgess
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If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth If You're in a Dogfight,...

Leonard Sherman
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