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Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit...

Nir Eyal
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The 22 Immutable Laws of Branding The 22 Immutable Laws of...

Al Ries
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Trading the Markets the Point & Figure Way: Become a Noiseless Trader and Achieve Consistent Success in Markets Trading the Markets the Point...

Prashant Shah
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Monetizing Innovation: How Smart Companies Design the Product Around the Price Monetizing Innovation: How...

Madhavan Ramanujam, Georg Tacke
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value Positioning for Advantage:...

Professor Kimberly A. Whitler
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Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After Product Management in...

Matt Lemay
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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Creating Competitive...

Jaynie L Smith, William G Flanagan
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A Humble Guide To Fixing Everything In Brand, Marketing, And Sales A Humble Guide To Fixing...

Bret Starr
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Monetizing Data: A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers Monetizing Data: A Practical...

Wolfgang Ulaga, Stephan M Liozu
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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Chief Customer Officer 2.0:...

Jeanne Bliss
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The Marketing Checklist 4: Your Guide for Overwhelmed and Overthinking Entrepreneurs The Marketing Checklist 4:...

Sharyn Yuloff, Hank Yuloff
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Top of Heart: How a New Approach to Business Saved My Life, and Could Save Yours Too Top of Heart: How a New...

Grant Muller, Bob Burg (Foreword by)
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Understanding the Marketing Exceptionality of Prestige Perfumes Understanding the Marketing...

Nithda Horoszko, David Moskowitz
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The Smart Organization The Smart Organization

Jim Matheson, David Matheson
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand The 22 Immutable Laws of...

Al Ries, Laura Ries
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Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants Adding Prestige to Your...

Drew Boyd
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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Includes Podcasts, Blogs, and Media Training for the Digital Age Guerrilla Publicity: Hundreds...

Jay Conrad Levinson, Rick Frishman
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Objective Based Selling: How to Sell More Material Handling Equipment (by Focusing on the Customer Instead of the Stuff) Objective Based Selling: How...

Gary T Moore
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Understanding Art Markets: Inside the World of Art and Business Understanding Art Markets:...

Iain Robertson
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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX B2B Customer Experience: A...

Paul Hague, Nick Hague
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Industrial Organization: Markets and Strategies Industrial Organization:...

Paul Belleflamme, Martin Peitz
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Innovative B2B Marketing: New Models, Processes and Theory Innovative B2B Marketing: New...

Simon Hall
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Know Your Onions - Corporate Identity: Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys and Girls Know Your Onions - Corporate...

Drew de Soto
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The 24-hour Society: The Risks and Challenges of a World That Never Stops The 24-hour Society: The...

Martin C.Moore- Ede
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