Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love

"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people behind the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions. This book is an exclusive look into the 'human first' marketing playbook of some of the best brands in B2B, written for a new generation of entrepreneurs and marketers in companies ... Read More

"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people behind the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions. This book is an exclusive look into the 'human first' marketing playbook of some of the best brands in B2B, written for a new generation of entrepreneurs and marketers in companies of all sizes and stages of maturity"-- Read Less

• All from $2.15
• New Books from $21.27
• Used Books from $2.15
• eBook from $20.00

• • eBook Details

  	This is a digital edition of this title. Buy eBook Lifetime Access: $20.00 Title: Category Creation by Anthony Kennada Publisher: Wiley Professional Development (P&T) Print ISBN: 9781119611561, 1119611563 eText ISBN: 9781119611615 Edition: 2019 1st edition Format: EPUB eBook	$20.00 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ