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George Felton
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Brand Naming: The Complete...
Rob Meyerson
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Integrated Marketing...
Robyn Blakeman
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Advertising Progress:...
Professor Pamela Walker Laird
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Rethinking the Sales Force:...
John Devincentis,
Neil Rackham
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Cutlip & Center's Effective...
Glen M Broom
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Rethinking Prestige Branding:...
Wolfgang Schaefer,
JP Kuehlwein
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Strategic Market Management
David A Aaker
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Public Relations Theory:...
Brigitta R Brunner (Editor)
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Introduction To Financial...
Charles T Horngren, PH.D., MBA
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Global Brand Power:...
Barbara E Kahn
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Integrated Advertising,...
Kenneth Clow,
Donald Baack
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All about Flowers: James Vick...
Thomas J. Mickey
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M: Advertising
William Arens,
Michael Weigold
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Compensating the Sales Force:...
David J Cichelli
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Conversation Marketing: How...
Kevin Lund,
Joe Pulizzi (Foreword by)
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No B.S. Direct Marketing: The...
Dan S Kennedy
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The Media Handbook: A...
Helen Katz
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Advertising Campaign Design:...
Robyn Blakeman
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Disinformation and You:...
Marie D Jones
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Brand Now: How to Stand Out...
Nick Westergaard
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Positioning the Battle for...
Al Ries
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Market-Based Management
Best
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Marketing: Real People, Real...
Michael Solomon
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