Drawing on both business and cultural contexts, Pamela Walker Laird explores the development of a quintessentially American phenomenon--professional advertising. Laird traces a shift around the turn of the century from informing people what manufacturers had to sell to persuading people what they needed to buy. 8 color and 25 b&w illustrations.
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Drawing on both business and cultural contexts, Pamela Walker Laird explores the development of a quintessentially American phenomenon--professional advertising. Laird traces a shift around the turn of the century from informing people what manufacturers had to sell to persuading people what they needed to buy. 8 color and 25 b&w illustrations.
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