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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value - Devincentis, John, and Rackham, Neil
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Shows how the successful sales force breaks away from traditional thinking and transforms itself into a complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.

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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value 1999, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071342537

Hardcover