Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles. Read More

Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles. Read Less

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• • eBook Details (this title has multiple eBook editions)

  	This is a digital edition of this title. Rent eBook (2 Options) 120 Day Rental: $38.35 (Expires Sep 29, 2024) 180 Day Rental: $44.25 (Expires Nov 28, 2024) Buy eBook Lifetime Access: $59.00 Title: Integrated Marketing Communication by Robyn Blakeman Publisher: Rowman & Littlefield Publishing Group Print ISBN: 9781538176320, 1538176327 eText ISBN: 9781538176344 Edition: 2023 4th edition Format: EPUB eBook	$38.35 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Rent eBook (2 Options) 120 Day Rental: $46.80 (Expires Sep 29, 2024) 180 Day Rental: $54.00 (Expires Nov 28, 2024) Buy eBook Lifetime Access: $72.00 Title: Integrated Marketing Communication by Robyn Blakeman Publisher: Rowman & Littlefield Publishing Group Print ISBN: 9781538101049, 1538101041 eText ISBN: 9781538101063 Edition: 2018 3rd edition Format: PDF eBook	$46.80 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ