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The Bare Bones Introduction to Integrated Marketing Communication

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The Bare Bones Introduction to Integrated Marketing Communication - Blakeman, Robyn
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This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

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The Bare Bones Introduction to Integrated Marketing Communication 2008, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742555419

Trade paperback

The Bare Bones Introduction to Integrated Marketing Communication 2008, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742555402

Hardcover