M: Advertising

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students. Read More

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $60.00 (Expires Dec 13, 2024) 365 Day Rental: $75.00 (Expires Jun 16, 2025) Buy eBook Lifetime Access: $88.75 Title: M: Advertising: 2024 Release by William Arens Publisher: McGraw-Hill Higher Education (US) Print ISBN: 9781260381894, 1260381897 eText ISBN: 9781264058587 Edition: 2021 4th edition Format: EPUB eBook	$60.00 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ