This product is the "big version" (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the ...
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This product is the "big version" (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses. The rate of change in advertising and IMC over the past several years has been MASSIVE, so this revision is the most significant to date. All data, examples,statistics, images and vignettes updated to reflect the latest information available. There is also significantly more coverage of digital and social media, consumer privacy and data protection, ethics, diversity and global.
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Add this copy of Ise Contemporary Advertising to cart. $23.28, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2016 by Mc Graw Hill Education (Uk).
Add this copy of Contemporary Advertising and Integrated Marketing to cart. $43.52, like new condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2020 by McGraw-Hill Education.
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Add this copy of Contemporary Advertising and Integrated Marketing to cart. $43.52, very good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2020 by McGraw-Hill Education.
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Add this copy of Contemporary Advertising to cart. $45.00, good condition, Sold by Big River Books rated 5.0 out of 5 stars, ships from Powder Springs, GA, UNITED STATES, published 2020 by McGraw-Hill Education.
Add this copy of Contemporary Advertising to cart. $46.54, very good condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by McGraw-Hill Education.
Add this copy of Contemporary Advertising to cart. $46.54, good condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by McGraw-Hill Education.
Add this copy of Contemporary Advertising and Integrated Marketing to cart. $49.13, very good condition, Sold by citywbooks rated 5.0 out of 5 stars, ships from Salt Lake City, UT, UNITED STATES, published 2020 by McGraw-Hill Education.
Add this copy of Contemporary Advertising and Integrated Marketing to cart. $49.13, good condition, Sold by citywbooks rated 5.0 out of 5 stars, ships from Salt Lake City, UT, UNITED STATES, published 2020 by McGraw-Hill Education.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Contemporary Advertising and Integrated Marketing to cart. $107.73, new condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2020 by McGraw-Hill Education.
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