CONTEMPORARY ADVERTISING, 15e,is one of the best-selling advertising texts in this field. Known as the coffeetable book for Advertising, it is known for its current examples, the author sability to pull from real-world experiences, and the clear writing style.Taking a comprehensive view of the industry, this text presents advertisingfrom the creative stand-point and Arens draws from his own industry experienceto lend life to the examples. Author Bill Arens continues to address theimportance of Integrated Marketing ...
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CONTEMPORARY ADVERTISING, 15e,is one of the best-selling advertising texts in this field. Known as the coffeetable book for Advertising, it is known for its current examples, the author sability to pull from real-world experiences, and the clear writing style.Taking a comprehensive view of the industry, this text presents advertisingfrom the creative stand-point and Arens draws from his own industry experienceto lend life to the examples. Author Bill Arens continues to address theimportance of Integrated Marketing Communications (IMC) in the field ofAdvertising and how it impacts advertising strategy through featured examplesof IMC campaigns."
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Add this copy of Ise Contemporary Advertising (College Ie Overruns) to cart. $15.36, good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2016 by McGraw Hill.
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Add this copy of Ise Contemporary Advertising to cart. $17.66, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2016 by Mc Graw Hill Education (Uk).
Add this copy of Ise Contemporary Advertising to cart. $41.35, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2016 by McGraw-Hill Education.
