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Brand Failures: The Truth...
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Building Brand Communities:...
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Creating Brand Loyalty: The...
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Driving Loyalty: Turning...
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Brand Thinking and Other...
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Join the Brand: Building...
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Make Some Noise: The...
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Handbook of Research on...
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Firebrands: Building Brand...
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Brand Hijack: Marketing...
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Healthcare Relationship...
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Conscious Marketer
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The Experience Effect: Engage...
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The Participation Game: How...
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Overpromise and Overdeliver:...
Rick Barrera
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Married to the Brand: Why...
William J McEwen
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Flipped: How Bottom-Up Co...
John Winsor
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Building Brand Trust:...
Josh McQueen
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Overpromise and Overdeliver:...
Rick Barrera
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All Consumers Are Not Created...
Garth Hallberg
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Commitment-LED Marketing: The...
Jan Hofmeyr,
Butch Rice
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Exploring the Rise of Fandom...
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Creating Passion Brands: How...
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