The Brand Flip: Why Customers...
Marty Neumeier
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Brand Thinking and Other...
Debbie Millman,
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Building Brand Communities:...
Carrie Melissa Jones,
Charles Vogl
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Brand Hijack: Marketing...
Alex Wipperfurth
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Make Some Noise: The...
Ken Schmidt
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Firebrands: Building Brand...
Michael Moon,
Doug Millison
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Healthcare Relationship...
Ira J. Haimowitz
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Conscious Marketer
Jim Joseph
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Creating Brand Loyalty: The...
Richard D Czerniawski,
Michael W Maloney
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Premium Power: The Secret of...
P Rosengarten,
C Stuermer
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Brand Failures: The Truth...
Matt Haig
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Driving Loyalty: Turning...
Kirk Kazanjian
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Handbook of Research on...
Americus Reed (Editor),
Mark Forehand (Editor)
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Join the Brand: Building...
Norty Cohen
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The Participation Game: How...
Norty Cohen
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Strong Brands, Strong...
Susan Fournier (Editor),
Michael J Breazeale (Editor)
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The Experience Effect: Engage...
Jim Joseph
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Overpromise and Overdeliver:...
Rick Barrera
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Flipped: How Bottom-Up Co...
John Winsor
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Overpromise and Overdeliver:...
Rick Barrera
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All Consumers Are Not Created...
Garth Hallberg
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Brand Valuation
Luc Paugam,
Paul Andr?
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Building Brand Trust:...
Josh McQueen
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Brand Loyalty: Measurement...
Jacob Jacoby,
Robert W. Chesnut
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