The Brand Flip: Why customers...
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Brand Thinking and Other...
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Brand Hijack: Marketing...
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Creating Brand Loyalty: The...
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Brand Failures: The Truth...
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Handbook of Research on...
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Strong Brands, Strong...
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The Experience Effect: Engage...
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Flipped: How Bottom-Up Co...
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Brand Valuation
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Building Brand Trust:...
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Brand Failures: The Truth...
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Married to the Brand: Why...
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Creating Passion Brands: How...
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The Information-Economics...
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Retail Brand Equity and...
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Digital Engagement: Internet...
Leland Harden,
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Healthcare Relationship...
Ira J. Haimowitz
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Customer Loyalty: A Guide for...
S Robinson,
L Etherington
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Antecedents and Outcomes of...
Muhammad Waseem Bari (Editor),
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Achieving Brand Loyalty in...
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Creative Business: The Making...
Paul Nero,
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