This established introductory text gives a general overview of marketing, showing how it relates to other disciplines and management functions. It is clear, concise and readable, and gives a good foundation in the subject. The fifth edition of "Marketing" is a direct response to substantial changes that have occurred in marketing thinking and practice since the fourth edition was published. All the basic material has been revised and updated. There are new chapters on the marketing of services and the impact of information ...
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This established introductory text gives a general overview of marketing, showing how it relates to other disciplines and management functions. It is clear, concise and readable, and gives a good foundation in the subject. The fifth edition of "Marketing" is a direct response to substantial changes that have occurred in marketing thinking and practice since the fourth edition was published. All the basic material has been revised and updated. There are new chapters on the marketing of services and the impact of information technology. It includes a new section in each chapter on learning goals and has a fresh text design. The text covers the syllabus for introductory undergraduate and postgraduate courses, and also BTEC, Institute of Marketing, and some professional post-experience courses.
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Add this copy of Marketing: an Introductory Text to cart. $22.66, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Westburn Publishers.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1850grams, ISBN: 9780946433032.
Add this copy of Marketing: an Introductory Text to cart. $23.11, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Westburn Publishers Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1850grams, ISBN: 9780946433032.
Add this copy of Marketing: an Introductory Text to cart. $23.41, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Westburn Publishers.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1800grams, ISBN: 9780946433032.
Add this copy of Marketing: an Introductory Text to cart. $23.41, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Westburn Publishers Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1800grams, ISBN: 9780946433032.
Add this copy of Marketing: an Introductory Text to cart. $24.59, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Westburn Publishers Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1800grams, ISBN: 9780946433032.
