What is ACORN, the "Boston Box", psychographics? Every trade and profession has its own special language and jargon and marketing and advertising are no exception to this rule. Indeed many would claim that marketing and advertising are responsible for a large proportion of the new terms and idioms introduced into the language of business in recent years. In this second edition, many terms which turn up in every-day language are explained. Extended explanations and diagrams are provided for all the basic ideas and concepts ...
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What is ACORN, the "Boston Box", psychographics? Every trade and profession has its own special language and jargon and marketing and advertising are no exception to this rule. Indeed many would claim that marketing and advertising are responsible for a large proportion of the new terms and idioms introduced into the language of business in recent years. In this second edition, many terms which turn up in every-day language are explained. Extended explanations and diagrams are provided for all the basic ideas and concepts which are the foundations of modern marketing practice, together with definitions of terms in less common usage.
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Add this copy of Macmillan Dictionary of Marketing and Advertising to cart. $13.57, good condition, Sold by Stephen White Books rated 5.0 out of 5 stars, ships from Bradford, WEST YORKSHIRE, UNITED KINGDOM, published 1984 by Palgrave Macmillan.
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Ex-library book, usual marking. Clean copy in good condition. With Dust Cover. First non-text page removed by library without disturbing rest of pages. Quick dispatch from UK seller.
Add this copy of Macmillan Dictionary of Marketing and Advertising to cart. $16.38, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Macmillan.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780333715666.
Add this copy of Macmillan Dictionary of Marketing & Advertising; to cart. $17.40, very good condition, Sold by Wheen O'Books rated 3.0 out of 5 stars, ships from Selkirk, UNITED KINGDOM, published 1990 by London, Macmillan, 1990.
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Second editin. Softcover. Nr fine condititon. 272pp. " In the second, greatly extended edition of this much acclaimed Dictionary, the Staff of the University of Strathclyde's Department of Marketing provide the answers."
Add this copy of Macmillan Dictionary of Marketing & Advertising to cart. $19.70, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1984 by Nichols Publishing Company.
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Good. Good condition. Very Good dust jacket. (Marketing, Advertising, Dictionary) A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Macmillan Dictionary of Marketing and Advertising to cart. $20.85, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Macmillan.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780333715666.
Add this copy of Macmillan Dictionary of Marketing and Advertising to cart. $22.26, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1984 by Macmillan.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780333393321.
Add this copy of Macmillan Dictionary of Marketing and Advertising to cart. $32.58, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 1985 by Palgrave.
Add this copy of Macmillan Dictionary of Marketing and Advertising to cart. $43.53, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1985 by Palgrave Macmillan.
