Skip to main content alibris logo

Marketing: Theory and Practice

by

Write The First Customer Review
Marketing: Theory and Practice - Baker, Michael J.
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.

loading
Marketing: Theory and Practice 1995, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333641828

3rd edition

Paperback

Marketing: Theory and Practice 1983, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333353998

2nd edition

Hardcover

Marketing: Theory and Practice 1976, Macmillan, London

ISBN-13: 9780333198209

Hardcover