Michael Baker's contribution to marketing has been outstanding. The new edition of this classic text is an exceptional achievement.' - Peter Doyle, Professor of Marketing and Strategic Management, Warwick Business School;The enigma of marketing is that it is one of human kind's oldest activities and yet is widely regarded as the most recent of business disciplines. This new edition of Marketing: An Introductory Text again confirms Michael J. Baker's book as the best-known and most widely read British textbook on the subject ...
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Michael Baker's contribution to marketing has been outstanding. The new edition of this classic text is an exceptional achievement.' - Peter Doyle, Professor of Marketing and Strategic Management, Warwick Business School;The enigma of marketing is that it is one of human kind's oldest activities and yet is widely regarded as the most recent of business disciplines. This new edition of Marketing: An Introductory Text again confirms Michael J. Baker's book as the best-known and most widely read British textbook on the subject. The book has been revised and adapted in response to changes in teaching and new developments in research, with many new sections including: * relationship marketing * ethics in marketing * green marketing * total quality management * public relations * customer care;With twenty five years of publishing history behind it, Marketing: An Introductory Text remains the most rigorous and readable overview of the nature and scope of the discipline and its application for all students new to the subject.
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Add this copy of Marketing: an Introductory Text to cart. $24.65, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1996 by Palgrave Macmillan.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 9780333663233.
Add this copy of Marketing: an Introductory Text to cart. $24.65, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1996 by Palgrave Macmillan.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 9780333663233.
Add this copy of Marketing: an Introductory Text to cart. $24.65, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1996 by Palgrave Macmillan.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 9780333663233.
Add this copy of Marketing: an Introductory Text to cart. $24.96, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1996 by Macmillan.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780333663233.
