This 2nd edition provides new perspectives on the meaning of marketing. Relationship marketing (RM) and Customer relationship management (CRM) both represent a paradigm shift in traditional marketing thinking. This means moving away from marketing to anonymous masses to developing and managing relationships with identifiable customers and stakeholders.
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This 2nd edition provides new perspectives on the meaning of marketing. Relationship marketing (RM) and Customer relationship management (CRM) both represent a paradigm shift in traditional marketing thinking. This means moving away from marketing to anonymous masses to developing and managing relationships with identifiable customers and stakeholders.
Read Less
Add this copy of Relationship Marketing and Customer Relationship to cart. $64.00, very good condition, Sold by Chapter 1 Books rated 5.0 out of 5 stars, ships from Johannesburg, SOUTH AFRICA, published 2013 by Juta Academic.