Product decisions are central in an organisation's efforts to satisfy the needs of the selected target markets and to add value for the consumer. This title explores: the meaning of a product from a marketing perspective; the major decisions regarding the product offering; branding; strategies for managing multiple products; new product development; the product life cycle concept and the strategies to manage products during the different phases of the life cycle. Product management provides a South African perspective and ...
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Product decisions are central in an organisation's efforts to satisfy the needs of the selected target markets and to add value for the consumer. This title explores: the meaning of a product from a marketing perspective; the major decisions regarding the product offering; branding; strategies for managing multiple products; new product development; the product life cycle concept and the strategies to manage products during the different phases of the life cycle. Product management provides a South African perspective and concepts are illustrated with a variety of localised examples and case studies.
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Add this copy of Product Management-Second Edition (Management Series to cart. $44.00, very good condition, Sold by Chapter 1 Books rated 5.0 out of 5 stars, ships from Johannesburg, SOUTH AFRICA, published 2005 by New Africa Education (NAE) is an imprint of New Africa Books (Pty) Ltd.
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Seller's Description:
Very Good. 2nd edition, 2005. Publication of 139 pages. The wraps are a little shelf rubbed. Internally, there are no markings or inscriptions, and the pages are immaculately clean and complete. The binding is excellent. GK.