Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information. Chapter-Opening Vignettes discuss prominent companies/products. Marketing Research Across the Organization features present a series of ...
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Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information. Chapter-Opening Vignettes discuss prominent companies/products. Marketing Research Across the Organization features present a series of questions and scenarios that require students to consider the impact of marketing research on basic business activities related to finance, production, human resources, and so forth. Real-life Ethical Dilemmas - such as protecting the anonymity of children online and allowing researchers to interview children at school for cash. Marketing research War Stories - short, amusing anecdotes about the trials and tribulations of conducting marketing research. SPSS Exercises - at the end of the quantitative chapters give students easy to follow, hands-on experience with this professional level statistical package. The latest version of SPSS is included in every new copy of the text. Perseus WebResearcher - a tool (an optional component) for Internet survey creation and the ability to host surveys created on the Perseus website.
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Add this copy of Marketing Research Essentials [With Cdrom] to cart. $4.98, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by John Wiley & Sons.
Add this copy of Marketing Research Essentials, With Spss to cart. $6.36, good condition, Sold by Mr. Bookman Inc. rated 4.0 out of 5 stars, ships from Franklin, PA, UNITED STATES, published 2007 by John Wiley & Sons.
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TRUST OUR FEEDBACK RATING. USED GOOD.6B. Construction of the book is very good i.e. Tight spine. No loose pages. Pages are in good condition but by no means flawless. Some writing or underlining or highlighting on the pages. Light to moderate page discoloration. Front cover may have more obvious marks, creases and small tears and or some light rubbing. Normal shelf wear along the edges and sides of the book. An old price sticker or sticker residue on front or back cover. All books are mailed out in a bubble wrap mailer to protect your purchase. Orders are ALWAYS shipped same day or next day with FREE TRACKING emailed to you automatically. (WE TRY HARD TO DESCRIBE OUR BOOKS ACCURATELY SO YOU CAN BUY WITH CONFIDENCE)
Add this copy of Marketing Research Essentials: Sixth Edition to cart. $11.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2008 by Wiley.
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Good Condition. The books text has writing and highlighting. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Curl, creasing, scuffing, and rubbing to the books cover and corners. Has a sticker on the books covers. Size: 26 cm. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Marketing research.; ISBN: 0470131985. ISBN/EAN: 9780470131985. Dewey Code: 658.83 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561009772.
Add this copy of Marketing Research Essentials: Sixth Edition to cart. $14.00, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2008 by Wiley.
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Very Good Condition. The books text has some minor markings. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Curl, creasing, scuffing, and rubbing to the books cover and corners. Cut on the top of the books spine that has been fixed with clear tape. Has a sticker on the back cover. Size: 26 cm. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Marketing research.; ISBN: 0470131985. ISBN/EAN: 9780470131985. Dewey Code: 658.83 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561009768.
Add this copy of Marketing Research Essentials, With Spss to cart. $39.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Wiley.
Add this copy of Marketing Research Essentials, With Spss to cart. $78.82, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2007 by Wiley.
Add this copy of Marketing Research Essentials, With Spss to cart. $93.06, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Wiley.
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