A discussion of all aspects of conducting a research project in marketing, this volume emphasizes methodology and provides extensive discussions of applications - including applications for statistical techniques. The book takes a decisional research orientation and features a strong treatment of analysis (particularly multivariate analysis) and extensive coverage of primary data collection and measurement and scaling issues.
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A discussion of all aspects of conducting a research project in marketing, this volume emphasizes methodology and provides extensive discussions of applications - including applications for statistical techniques. The book takes a decisional research orientation and features a strong treatment of analysis (particularly multivariate analysis) and extensive coverage of primary data collection and measurement and scaling issues.
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Add this copy of Research for Marketing Decisions (Prentice-Hall to cart. $19.99, good condition, Sold by Project HOME rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1975 by Prentice Hall.
Add this copy of Research for Marketing Decisions to cart. $29.95, good condition, Sold by GeorgeCrossBooks rated 5.0 out of 5 stars, ships from Lexington, MA, UNITED STATES, published 1975 by Prentice-Hall.
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Seller's Description:
Very Good/Good. Hardcover, Prentice Hall, 1975. Third Edition, First Printing. VG/G Dust jacket missing chips, torn. PO name on free endpaper. Pen underlining Chapter 1, clean after. Bump near spine....
