A discussion of all aspects of conducting a research project in marketing, this volume emphasizes methodology and provides extensive discussions of applications - including applications for statistical techniques. The book takes a decisional research orientation and features a strong treatment of analysis (particularly multivariate analysis) and extensive coverage of primary data collection and measurement and scaling issues.
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A discussion of all aspects of conducting a research project in marketing, this volume emphasizes methodology and provides extensive discussions of applications - including applications for statistical techniques. The book takes a decisional research orientation and features a strong treatment of analysis (particularly multivariate analysis) and extensive coverage of primary data collection and measurement and scaling issues.
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Add this copy of Research for Marketing Decisions to cart. $25.46, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 9780137742172.
Add this copy of Research for Marketing Decisions to cart. $9.87, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1988 by Prentice Hall.
Add this copy of Research for Marketing Decisions to cart. $19.45, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1988 by Prentice-Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1300grams, ISBN: 0137742177.
Add this copy of Research for Marketing Decisions (the Prentice Hall to cart. $26.25, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 1988 by Prentice Hall.
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Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
Add this copy of Research for Marketing Decisions to cart. $51.54, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1988 by Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1500grams, ISBN: 0137741758.
Add this copy of Research for Marketing Decisions to cart. $54.40, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1988 by Prentice Hall.
Add this copy of Research for Marketing Decisions to cart. $48.53, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1978 by Longman Higher Education.
Add this copy of Research for Marketing Decisions (Prentice-Hall to cart. $19.99, good condition, Sold by Project HOME rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1975 by Prentice Hall.
Add this copy of Research for Marketing Decisions to cart. $29.95, good condition, Sold by GeorgeCrossBooks rated 5.0 out of 5 stars, ships from Lexington, MA, UNITED STATES, published 1975 by Prentice-Hall.
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Very Good/Good. Hardcover, Prentice Hall, 1975. Third Edition, First Printing. VG/G Dust jacket missing chips, torn. PO name on free endpaper. Pen underlining Chapter 1, clean after. Bump near spine....
Add this copy of Research for Marketing Decisions (Prentice-Hall to cart. $6.99, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1970 by Prentice-Hall.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
