Really great products and really huge successes don't come from focus groups! And if you simply rely on trial and error, or guesswork, you'll lose far more often than you'll win. Now, there's a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE's creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will ...
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Really great products and really huge successes don't come from focus groups! And if you simply rely on trial and error, or guesswork, you'll lose far more often than you'll win. Now, there's a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE's creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can't articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell's, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover "how the world works" in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don't know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior
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Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $3.27, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $3.27, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $3.27, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $3.27, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $3.29, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Product to cart. $17.99, very good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $24.95, like new condition, Sold by The Warm Springs Book Company rated 5.0 out of 5 stars, ships from Fremont, CA, UNITED STATES, published 2007 by U.S.A. : Pearson Prentice Hall / Wharton School Publishing.
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Seller's Description:
Fine in fine dust jacket. Signed by author. Glued binding. Paper over boards. With dust jacket. 252 p. Contains: Illustrations. Audience: General/trade. A fine copy in a fine, mylar protected DJ. 1st edition/2nd printing. Inscribed (non-personalized) and signed by both authors on front endpaper; 8vo., 252 pages.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $26.23, new condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2007 by Pearson P T R.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $26.67, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2007 by Wharton School Publishing.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780136136682.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $29.95, very good condition, Sold by AJA Bookstore rated 5.0 out of 5 stars, ships from Venice, CA, UNITED STATES, published 2007 by Wharton School Publishing.
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Seller's Description:
Signed Howard on the FFEP with a brief inscription to the previous owner. First Edition, stated first printing April 2007 with no additional printings noted, in very good condition. The pages are clean and crisp, in like new condition, with no bent corners. Boards are as new, and the spine is square and tight. The dust jacket has minor shelf wear, and is price clipped. Attractive book with minimal signs of use, and no remainder mark. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.
