Today customers can actually help create new products. The authors describe how that takes place through Rule Developing Experimentation (RDE), a systematized process of designing, testing, and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution.
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Today customers can actually help create new products. The authors describe how that takes place through Rule Developing Experimentation (RDE), a systematized process of designing, testing, and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution.
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Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $59.46, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2012 by Pearson P T R.
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Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $5.48, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $5.48, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $5.48, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Wharton School Publishing.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Selling Blue Elephants: How to Make Great Product to cart. $17.99, very good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2007 by Wharton School Publishing.
