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An Integrated Approach to New Food Product Development

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An Integrated Approach to New Food Product Development - Moskowitz, Howard R (Editor), and Saguy, I Sam (Editor), and Straus, Tim (Editor)
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A blend of academic research and the experiences of seasoned practitioners, this book introduces The Success Equation based on the interrelationship of the key tasks critical to defining and executing for new product success. It highlights the importance of every task and the impact of each disciplines' contribution throughout the process in optimizing the success of the product. The concise, hands-on information includes advanced and emerging innovations in management, marketing, technology, strategy, consumer research ...

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An Integrated Approach to New Food Product Development 2009, CRC Press, Oxford

ISBN-13: 9781420065534

Hardcover