For courses in brand management. This ISBN is for the bound textbook, which students can rent through their bookstore. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and ...
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For courses in brand management. This ISBN is for the bound textbook, which students can rent through their bookstore. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. This title is also available digitally as a standalone Pearson eText. This option gives students affordable access to learning materials, so they come to class ready to succeed.
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Add this copy of Strategic Brand Management: Building, Measuring, and to cart. $43.00, new condition, Sold by GreenGlobe rated 3.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2019 by Pearson.
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New in very good dust jacket. (5-7 days delivery)***International / Global Edition***Soft cover/Paperback***Same content as US Edition. 100% satisfaction guaranteed. (5-7 days delivery)***International / Global Edition***Soft cover/Paperback***Same content as US Edition. 100% satisfaction guaranteed.
Add this copy of Strategic Brand Management, 5e to cart. $43.42, new condition, Sold by Express_Books rated 4.0 out of 5 stars, ships from Lakewood, NJ, UNITED STATES, published 2019 by Pearson.
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New in new dust jacket. International Edition, Paperback, Brand New, ISBN and Cover image may differ but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
Add this copy of Strategic Brand Management: Building, Measuring, and to cart. $64.25, new condition, Sold by Express_Books rated 4.0 out of 5 stars, ships from Lakewood, NJ, UNITED STATES, published 2019 by Pearson.
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New in new dust jacket. International Edition, Paperback, Global Edition, Brand New, Printed on high quality paper, ISBN and Cover image may differ, Contents Similar to US Edition, No CD/Access code. SAVE HUGE ON MONEY. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
Add this copy of Strategic Brand Management, Global Edition, to cart. $78.51, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2019 by Pearson.
Add this copy of Strategic Brand Management: Building, Measuring, and to cart. $145.67, fair condition, Sold by Goodwill Indust. of San Diego rated 5.0 out of 5 stars, ships from San Diego, CA, UNITED STATES, published 2019 by Pearson.
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Fair. The book has obvious wear, but its integrity is intact. A readable copy only. Used books should not be expected to come with working access codes or bundled media. Please ask to verify before purchase.
Add this copy of Strategic Brand Management: Building, Measuring, and to cart. $203.98, good condition, Sold by BOOKS2GO rated 5.0 out of 5 stars, ships from COLUMBIA, SC, UNITED STATES, published 2019 by Pearson.
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Good. May contain some writing/highlighting. Cover shows wear from normal use. Supplemental materials such as CDs or access codes are not included unless otherwise noted.
