The authors use in-depth case studies from 3M, Cadillac, Miller Beer, and other corporations to illustrate how brands add both economic and strategic value to companies, especially during economic downturns.
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The authors use in-depth case studies from 3M, Cadillac, Miller Beer, and other corporations to illustrate how brands add both economic and strategic value to companies, especially during economic downturns.
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Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $1.78, good condition, Sold by Once Upon A Time Books rated 1.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2001 by Harvard Business Review Press.
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Seller's Description:
Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $2.92, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $2.92, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $2.94, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $3.24, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Harvard Business Review Press.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $6.16, very good condition, Sold by Warriors SG rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $7.02, new condition, Sold by Warriors SG rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $8.50, good condition, Sold by Poverty Hill Books rated 5.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2001 by Harvard Business School Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $25.55, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by Harvard Business Review Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9781578512492.
