The authors use in-depth case studies from 3M, Cadillac, Miller Beer, and other corporations to illustrate how brands add both economic and strategic value to companies, especially during economic downturns.
Read More
The authors use in-depth case studies from 3M, Cadillac, Miller Beer, and other corporations to illustrate how brands add both economic and strategic value to companies, especially during economic downturns.
Read Less
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $1.25, good condition, Sold by Once Upon A Time Books rated 3.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2001 by Harvard Business Review Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $1.99, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $2.50, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Harvard Business Review Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $4.95, very good condition, Sold by Mordechai Books rated 5.0 out of 5 stars, ships from Syosset, NY, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $5.00, good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Harvard Business Review Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $5.94, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $6.03, like new condition, Sold by Zebras Books rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $6.03, very good condition, Sold by Zebras Books rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $6.16, new condition, Sold by Warriors SG rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of The Infinite Asset: Managing Brands to Build New Value to cart. $6.16, very good condition, Sold by Warriors SG rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2001 by Harvard Business Review Press.
