For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Supplement to Strategic Brand Management: Best Practice Cases in Branding, Strategic Brand Management, 4th Edition A supplementary text to Strategic Brand Management, this title presents 16 case studies of the worlds strongest brands in addition to a host of brand management topics to provide relevant insight to the ...
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For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Supplement to Strategic Brand Management: Best Practice Cases in Branding, Strategic Brand Management, 4th Edition A supplementary text to Strategic Brand Management, this title presents 16 case studies of the worlds strongest brands in addition to a host of brand management topics to provide relevant insight to the course. Link: https: //...
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Add this copy of Strategic Brand Management: Building Measuring and to cart. $2.16, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2002 by Prentice Hall.
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Add this copy of Strategic Brand Management to cart. $2.61, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Prentice Hall.
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