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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules

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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big - Hill, Sam, and Rifkin, Glenn
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The authors provide an engrossing, in-depth look at unconventional strategies that enabled innovative organizations to usurp valuable market share from traditional industry leaders, illustrating how an emotional bond with customers and a focus on growth equal success.

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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big 2000, Harper Business

ISBN-13: 9780887309793

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