Starbucks, The Gap und Nike geh???ren zu den Spitzenmarken. "The Masterbrand Mandate" analysiert die Branding-Strategien, mit denen diese Markennamen zum Begriff geworden sind und sich von der Konkurrenz abheben. Untersucht wird, welche Bedeutung die F???rderung und Pflege eines Gemeinschaftsgef???hls hat, und zwar sowohl innerhalb des Unternehmens als auch bei Kunden, strategischen Planern und in den globalen M???rkten.
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Starbucks, The Gap und Nike geh???ren zu den Spitzenmarken. "The Masterbrand Mandate" analysiert die Branding-Strategien, mit denen diese Markennamen zum Begriff geworden sind und sich von der Konkurrenz abheben. Untersucht wird, welche Bedeutung die F???rderung und Pflege eines Gemeinschaftsgef???hls hat, und zwar sowohl innerhalb des Unternehmens als auch bei Kunden, strategischen Planern und in den globalen M???rkten.
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Add this copy of The Masterbrand Mandate: the Management Strategy That to cart. $7.74, very good condition, Sold by Storbeck's rated 4.0 out of 5 stars, ships from Georgetown, TX, UNITED STATES, published 2000 by Wiley.
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Near Fine in Very Good+ dust jacket. Small crease toward bottom of d j front. Protected in a removable archival cover. 1.2 x 8.9 x 6.2 Inches. 322 pages. Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a critical part of its strategy."-Bruce L. Claflin President and COO, 3Com Corporation "The Masterbrand Mandate shows why successful brands must both reflect and guide the organizational values, culture, and business strategy in this Internet age. It is a 'now' book that anyone managing an organization should read."-David Aaker Vice Chairman, Prophet Brand Strategy and Coauthor of Brand Leadership "The Masterbrand Mandate is a superb read for anyone involved in the management or building of brands."-Steven McMillan President and COO, Sara Lee Corporation "The Masterbrand Mandate is on the money-literally and figuratively! Both visionary and practical, it successfully tackles the modern challenges of brand-building head-on. This book is an invaluable guide for designing breakthrough brand strategies in the new economy."-Kevin Lane Keller E. B. Osborn Professor of Marketing, Dartmouth College "Lynn Upshaw and Earl Taylor have written an extraordinary blueprint for building a formidable enterprise-wide masterbrand. Every CEO-and everyone who hopes to be a CEO-should read this book."-Charles Brymer Group Chief Executive, Interbrand Corporation.
Add this copy of The Masterbrand Mandate: the Management Strategy That to cart. $19.95, new condition, Sold by Poverty Hill Books rated 5.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2000 by Wiley.
Add this copy of The Masterbrand Mandate: the Management Strategy That to cart. $20.95, good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2000 by John Wiley & Sons.
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Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of The Masterbrand Mandate: The Management Strategy That to cart. $32.80, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2000 by Wiley.
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New. Sewn binding. Cloth over boards. With dust jacket. 336 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Masterbrand Mandate: The Management Strategy That to cart. $32.80, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2000 by Wiley.
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Fine. Sewn binding. Cloth over boards. With dust jacket. 336 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Masterbrand Mandate: the Management Strategy That to cart. $33.08, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Wiley.
