Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
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Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
Read Less
Add this copy of Advertising-Principles and Practice to cart. $10.00, good condition, Sold by Ken's Book Haven rated 5.0 out of 5 stars, ships from Coopersburg, PA, UNITED STATES, published 1989 by Prentice Hall Press.
Add this copy of Advertising Principles and Practice to cart. $31.62, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1989 by Pearson Ptr.
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Add this copy of Advertising Principles and Practice to cart. $33.30, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1989 by Pearson Ptr.
