"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $3.75, very good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2005 by McGraw-Hill/Irwin.
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Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $3.77, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $3.77, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
Add this copy of Marketing Strategy: a Decision Focused Approach (McGraw to cart. $4.87, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
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Very Good. Very Good condition. 5th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Marketing Strategy: a Decision Focused Approach (McGraw to cart. $12.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
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Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $32.66, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by McGraw-Hill/Irwin.
Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $82.48, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by McGraw-Hill/Irwin.
