This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
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This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
Read Less
Add this copy of Marketing Research: a Problem-Solving Approach to cart. $21.62, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Mcgraw-Hill Education (Ise Editions).
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 9780071158626.