Consumer Panels provides a comprehensive overview of the use and history of consumer panels for marketing research. This convenient guide offers a breakdown of the panel process, including gathering data, recruiting panel members, and the use of panel services. The topics discussed include: Recruiting and compensating panel households, including forms to be used, frequency of data collection, and a comparison of panels versus recall dataConditioning, or the effects of panel participation on household behavior and their ...
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Consumer Panels provides a comprehensive overview of the use and history of consumer panels for marketing research. This convenient guide offers a breakdown of the panel process, including gathering data, recruiting panel members, and the use of panel services. The topics discussed include: Recruiting and compensating panel households, including forms to be used, frequency of data collection, and a comparison of panels versus recall dataConditioning, or the effects of panel participation on household behavior and their effects on trends in general purpose panelsThe cost of operating a panel, where information is available, and the magnitude of these costs relative to one-time surveys.Dr. Seymour Sudman was Professor of Business Administration and of Sociology and Research Professor and Deputy Director at SRL. The author of 19 books and hundreds of articles and presentations, Dr. Sudman is remembered for several major works, including Response Effects in Surveys (1974), Applied Sampling (1976), Asking Questions (1982), Thinking About Answers: The Cognitive Processes to Survey Methodology (1996), and Marketing Research (1998).Dr. Robert Ferber was the author or co-author of 17 books, including Statistical Techniques in Market Research (1949), Research Methods in Economics and Business (1962), Estudios Fundamentales de Mercadotecnia (1970), Consumer Panels (with Seymour Sudman, 1979), Consumption and Income Distribution in Latin America: Selected Topics (1980), and Social Experimentation and Economic Policy (1982). Dr. Ferber was a Professor of Marketing, Research Professor of Economics and of Business Administration, and founding Director of the Survey Research Laboratory from 1964 to 1981.
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Add this copy of Consumer Panels to cart. $6.55, good condition, Sold by Alibris rated 5.0 out of 5 stars, ships from NV, USA, published 2011 by Marketing Classics Press.
Add this copy of Consumer Panels to cart. $39.96, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by South-Western Educational Pub.
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Add this copy of Consumer Panels to cart. $95.78, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by American Marketing Association.
Add this copy of Consumer Panels to cart. $149.00, good condition, Sold by Sunny Day Books rated 4.0 out of 5 stars, ships from Mayer, AZ, UNITED STATES, published 1979 by Amer Marketing Assn.
