This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage.
Read More
This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage.
Read Less
Add this copy of The New Maximarketing to cart. $3.18, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by McGraw-Hill Companies.
Add this copy of The New Maximarketing to cart. $3.18, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1996 by McGraw-Hill Companies.
Add this copy of The New Maximarketing to cart. $3.32, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1996 by McGraw-Hill Companies.
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Seller's Description:
Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of The New Maximarketing: New Direction in Advertising, to cart. $12.99, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1995 by McGraw-Hill Inc., US.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of The New Maximarketing to cart. $17.89, fair condition, Sold by Ladylisabooks rated 5.0 out of 5 stars, ships from Chester, , UNITED KINGDOM, published 1995 by McGraw-Hill.
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Used: Acceptable. Size: 9.3 x 6.4 x 1.3 inches; The new MaxiMarketing-set to revolutionize marketing all over again. MaxiMarketing was the most influential marketing breakthrough of the 80's and the groundbreaking book was a huge best-seller in 11 languages. Now, in The New MaxiMarketing, marketing legends Stan Rapp and Thomas L. Collins rethink and refine their original concept of one-to-one marketing for the 90's, showing you what works and what doesn't in today's Information Economy-the secrets of successful marketing in cyberspace-new one-to-one marketing strategies-the pros and cons of marketing on Internet s-how to use CD-ROMs, electronic couponing, videotapes-by-mail, Faxback, and new applications of traditional media-how to target the right prospects-how to avoid pitfalls of no-brain advertising-and much more. You also get a completely revised version of the universal MaxiMarketing model, with updated case histories of the new Maximarketing in action. 0-07-052033-X. Hardback with dustjacket-1995-good condition--used books, secondhand books, for sale, out of print books, hard to find books, second-hand books, college books, student books, nonfiction, first editions, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 007052033X.
Add this copy of The New Maximarketing to cart. $31.41, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by McGraw-Hill.
Add this copy of The New Maximarketing to cart. $36.36, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1996 by The McGraw-Hill Company.
Add this copy of The New Maximarketing to cart. $49.76, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1996 by McGraw-Hill Companies.
Add this copy of The New Maximarketing to cart. $70.66, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by McGraw-Hill.
Add this copy of The New Maximarketing to cart. $74.10, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1995 by McGraw-Hill.