In just three years as president of the hopeless New Jersey Nets, Spoelstra upped the sponsorship level from $400,000 to $7 million and increased ticket sales by 300 percent. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired product to achieve unprecedented profitability. This entertaining book makes the connection from sports to whatever the marketer's product may be. It is a must-read for anyone in a position with a product or service to sell.
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In just three years as president of the hopeless New Jersey Nets, Spoelstra upped the sponsorship level from $400,000 to $7 million and increased ticket sales by 300 percent. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired product to achieve unprecedented profitability. This entertaining book makes the connection from sports to whatever the marketer's product may be. It is a must-read for anyone in a position with a product or service to sell.
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Add this copy of Ice to the Eskimos: How to Market a Product Nobody to cart. $0.99, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 1997 by Harper Business.
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Pages and cover are intact. Used book in good and clean conditions. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks.
Add this copy of Ice to the Eskimos: How to Market a Product Nobody to cart. $2.14, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1997 by Harper Business.
Add this copy of Ice to the Eskimos: How to Market a Product Nobody to cart. $2.14, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Harper Business.
Add this copy of Ice to the Eskimos: How to Market a Product Nobody to cart. $2.14, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1997 by Harper Business.
Add this copy of Ice to the Eskimos: How to Market a Product Nobody to cart. $2.14, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Harper Business.
Add this copy of Ice to the Eskimos: How to Market a Product Nobody to cart. $2.14, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1997 by Harper Business.
Add this copy of Ice to the Eskimos: How to Market a Product Nobody to cart. $2.95, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 1997 by Harper Business.
Add this copy of Ice to the Eskimos: How to Market a Product Nobody to cart. $4.00, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by HarperBusiness.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Ice to the Eskimos: How to Market a Product Nobody to cart. $4.00, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by HarperBusiness.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Ice to the Eskimos: How to Market a Product Nobody to cart. $4.00, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by HarperBusiness.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
